Outbound Playbooks Tailored by Industry
Generic cold email is dead. Every industry has its own buying triggers, decision-maker map, and language. We've built dedicated playbooks for the six B2B verticals where we ship the most pipeline — each tested across hundreds of campaigns.
The B2B Industries We Know Cold
Each one comes with its own playbook, ICP map, copy library, and proven trigger signals.
B2B SaaS
Series A–C · ARR scaleCold email + LinkedIn for SaaS founders and CROs scaling ARR without doubling sales headcount.
- VP Sales / CRO / Head of Growth
- Hiring SDRs · Funding triggers
- Stack-aware messaging
Marketing Agencies
Done-for-you · RetainersLead gen for digital, performance, branding, and creative agencies selling retainers $3K+/month.
- CMO / VP Marketing / Founder
- Ad spend signals · Hiring marketers
- Niche-specific case study angles
IT Services
Custom dev · MSP · CloudOutbound for custom dev shops, cybersecurity firms, MSPs, cloud consultancies targeting global mid-market.
- CTO / VP Engineering / Head of IT
- Tech stack triggers · Hiring eng
- Compliance & security messaging
Consulting Firms
Strategy · Ops · FinanceSteady discovery-call pipeline for strategy, operations, finance, and management consultancies.
- CEO / COO / VP Operations
- PE-backed · Growth-stage triggers
- Outcome-led messaging
Recruitment & Staffing
Tech · Finance · Exec searchTwo-sided outbound for tech, finance, and exec search firms — clients and candidates simultaneously.
- VP Talent / CHRO / Hiring Mgr
- Active job postings · funding rounds
- Dual client + candidate sequences
Professional Services
Accounting · Legal · BPOTightly targeted outbound for accounting, legal, and business process outsourcing providers.
- CFO / GC / VP Finance
- Audit cycles · Compliance triggers
- Long-cycle nurture sequences
Why Industry-Specific Always Wins
Four reasons why we'd rather run 6 deep playbooks than 60 shallow ones.
Industry Language
Every vertical has its own vocabulary. A SaaS CRO replies to ARR-and-CAC framing. A legal partner replies to billable-hour framing. We never mix them up.
Trigger Signals
The buying signals differ wildly: SDR job posts for SaaS, ad spend for agencies, audit RFPs for accounting. We track the right ones per vertical.
Decision-Maker Maps
Each industry has 2–4 actual buyers per account. We mapped them all — economic, technical, user, blocker — and target them in parallel where it pays.
Proof Library
We carry case studies and benchmarks per vertical. Your campaign launches with social proof from companies that look like your prospects' companies.
Across All Six Verticals
Rolling 90-day averages from active client campaigns. Numbers vary by vertical — these are the floor.
Industry-trained outbound · 90-day rolling
Who We Work Best With
Honest self-assessment — and the kinds of businesses we politely turn away.
Great fit if you…
- Sell B2B with deal sizes between $5K and $250K
- Have a clear ICP — even if it's still rough on paper
- Can close on a 30-min discovery call (or follow-up)
- Want predictable monthly pipeline, not a one-off blast
- Operate in one of our six verticals (or close adjacent)
- Are open to A/B testing your offer and messaging
Not a fit if you…
- Sell B2C, e-commerce, or to consumers
- Need leads in 7 days from cold start (we need 14–21)
- Won't validate a pilot before scaling
- Sell crypto/MLM/regulated affiliate offers
- Refuse to A/B test — "the copy is final, just send"
- Want pure volume blast — 50K emails, no targeting
Don't See Your Industry?
If your business is adjacent — manufacturing, ed-tech, fintech, real estate, healthcare — we likely have a playbook for it. Tell us your ICP and we'll come back with a custom assessment.