Case Studies — B2B Cold Email & Lead Generation Results | LeadFindy
Case Studies

Real Outbound. Real Outcomes.

Anonymized case studies from the last 12 months across SaaS, agencies, IT services, consulting, recruitment, and professional services. Numbers are real; client names are anonymized unless we've cleared the logo.

127+
B2B Clients
Across 6 verticals
2.4M+
Emails Sent
Last 12 months
3,140+
Meetings Booked
Verified qualified
21d
Median Days to ROI
Across active accounts
Filter by Vertical

Browse by Industry & Service

Each case shows the brief, the playbook we ran, and the verified outcome.

All Cases SaaS Agencies IT Services Consulting Recruitment Pro Services
Featured Case · SaaS
BrandX (Series B SaaS · 120 FTEs)
From founder-led demos to a 22-demo monthly engine in 60 days
"LeadFindy booked 22 qualified meetings in our first month. Their infrastructure setup and copywriting are exceptional — we hit ROI positive within 3 weeks."
SC
Sarah Chen
VP Sales, BrandX
Demos Booked · Month 1
22 +340%
vs in-house SDR baseline
Reply Rate
8.4% +260%
vs prior agency 2.3%
Closed Deals
6 $168K ACV
90 days post-launch
Time to ROI
21 days
First closed deal · day 19
Case Library

Six Case Studies Across Verticals

Real briefs, real plays, real numbers. Names anonymized.

SaaS Cold Email + LinkedIn
Helix · Series-A SaaS · 65 FTEs

From inbound-only to a 17-demo monthly outbound engine

Series-A SaaS that grew to $4M ARR purely on inbound. Founder was the only sales rep. Outbound experiment had failed twice with prior agencies.

Brief
Build a repeatable outbound channel without burning the founder's primary domain. Target VP Sales / RevOps at 200–800 FTE B2B SaaS in NA + UK.
Play
3 secondary domains, stack-aware copy (HubSpot users), trigger filter on hiring SDRs. 3 hook angles A/B tested for 14 days, scaled the winner.
17
Demos / Mo
9.1%
Reply Rate
14d
To 1st Demo
Agency Cold Email Only
Performance Co · 14-person paid agency

$26K MRR in retainers signed in the first 30 days

Performance media agency stuck at $80K MRR for 14 months. Inbound dried up; founder was doing 3 outreach hours per day with no system.

Brief
Replace founder-led BD with predictable retainer pipeline. Target CMOs / Heads of Growth at active Meta + Google advertisers (DTC & SaaS).
Play
Spend signal filter (active Meta Ads), CAC-led hook with named-case-study proof points (28% / 41% CAC drops). 4-step sequence with PAS structure.
$26K
MRR Signed
3
Retainers
9.7%
Reply Rate
IT Services Cold Email + LinkedIn
CloudOps Co · 22-person AWS partner

17 discovery calls and a $186K project from PE-portfolio targeting

AWS / FinOps consultancy stuck at RFP-stage entry. Sales cycles ran 120+ days; pipeline depended entirely on partner referrals.

Brief
Surface earlier than RFP stage. Target VP Eng / Head of Platform at PE-backed SaaS post-funding with AWS spend signals.
Play
Funding + AWS-stack filter, FinOps-savings hook with quantified outcome (28–41% spend drop), CTO-peer-tone copy from a Solutions-Architect persona.
17
Disc Calls
$186K
First Deal
76d
Cycle
Consulting LinkedIn Outreach
MarginLabs · Operations boutique · 8 partners

14 discovery calls with PE-portfolio CFOs in 30 days

Operations-margin boutique with $4M annual revenue. Partner-led BD only; one signed PE relationship driving 80% of pipeline.

Brief
Diversify pipeline beyond the single PE relationship. Target CFOs and VP Operations at PE-backed mid-market manufacturers in the first 100 days post-investment.
Play
PE-portfolio filter, peer-level copy from senior partner persona, sister-portfolio social proof (320 bps margin gain), LinkedIn-first cadence with voice notes for senior buyers.
14
Disc Calls
4
SOWs Out
11.2%
Reply Rate
Recruitment Cold Email + LinkedIn
TalentCo · Tech-recruiting boutique · 6 recruiters

$112K in placement fees signed in 30 days from cold start

Tech recruiting firm in a post-layoff crunch — 12 weeks of low fees and senior recruiters spending 40% of time on cold sourcing.

Brief
Run two-sided pipeline (clients + candidates) without burning the founder's LinkedIn. Target VPs of Eng at Series-B SaaS hiring Staff+ engineers.
Play
Active job-post filter (roles open 14+ days), niche-network proof (Stripe / Plaid / Ramp alums on Go / Rust), parallel candidate sourcing with role-matched briefs.
$112K
Fees Signed
3
Retainers
10.4%
Reply Rate
Pro Services Cold Email Only
FractionalCFO Co · 6-person fractional finance firm

$34K MRR in fractional CFO retainers in the first month

Fractional-CFO firm with $90K MRR plateaued. Only growth channel was a single accounting-firm referral that had cooled off.

Brief
Build outbound that lands with founders + early-stage CFOs. Target Series-A SaaS within 9 weeks of FY-end with ramping headcount.
Play
Funding + FY-end timing filter, CPA credential signal, audit-ready close hook with sister-client outcome (under 3 weeks). Single 5-step sequence.
$34K
MRR Signed
4
Retainers
7.8%
Reply Rate
What Clients Say

Words From The People Running Pipelines

Three quotes from active clients across SaaS, agency, and consulting — written by them, not us.

"Best outbound partner we've worked with. Transparent weekly reports, excellent deliverability, and the team is genuinely invested in results. Founder-quality work without the founder bottleneck."
MR
Marcus Reid
Head of Growth · Series-B SaaS
"The pilot program validated our ICP in 3 weeks. We scaled to the Growth plan and haven't looked back — consistent qualified pipeline every month. Replaced two outbound hires."
PN
Priya Natarajan
CEO · Performance Agency
"Finally, an outbound partner that talks like an operator, not a marketer. Our CFO buyers respond to LeadFindy's emails like they came from a peer. Pipeline doubled in 60 days."
DK
David Kapoor
Managing Partner · Ops Consulting

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